The Problem

-Draw attention and create interest in this new area of the store
-Provide instructions on how to bag your goods in the bulk section and use the grinders in the nut butter section
-Create uniformity in style and design between different categories in the bulk section

The Solution

-Graphic signage that is durable and will hold up to in-store environmental factors such as air-moisture and dust
-Printed on Gatorboard for an economical solution
-Bright and uplifting color palettes based on topic for each section of the bulk foods section
-Contemporary word-play with typography, type-orientation and alignment to attract a younger audience who might be apprehensive to shop bulk foods
-Patterned vector illustrations to create dimension

Environmental Design