The Problem

-Rebrand the Cherry Street Fishers Foods store into a Fishers Buy Smart store with a unique look
-Emphasize great savings and value in store messaging
-Simplify and replace existing graphics
-Create a compelling look and feel with the graphics, while staying within the customer’s budget


The Solution

-A cohesive branding experience throughout the store
-Themed vinyl wall banners labeling each store section
-Shelf danglers lining the ‘Smart Buys’ section to attract customers and draw interest to great deals
-Bright and eye-catching color palettes for each store section that work together for a strong overall color scheme
-Contemporary icon illustration imagery to create a fast-read section identification

Environmental Design